Digital Asset Management

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Digital Asset Management, NEF2.COM

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Did You Know?

  • The five biggest challenges organizations have with their digital assets are finding digital assets, providing access to other people within the organization, controlling versions, providing access to partners and repurposing digital assets.

– Widen DAM Assessment Survey

  • 90% of workers need remote access to files and only 22% of them are aware of a company-sanctioned file-sharing system.
    – 2014 Soonr “Mobility in the Workplace” study by TechTarget
  • Use of online storage platforms like box, Google Drive and Dropbox are common substitutes for a DAM system. but it’s not just about storing the content, it’s about what you can do with the content.
    – 2014 Gleanster DAM Research Report
  • Integrations with campaign management, email marketing, web content management (WCM) and marketing resource management systems allow marketers to better distribute assets to target audiences.

    What DAM system users have to say

    The self-serve aspect is huge in freeing up human power. Also extremely helpful is the ability to set expiration dates aligned with our contractual usage rights. We also have an automated email notification going out to anyone who has downloaded an expiring image, alerting him or her to discontinue use.

    We have 19 global offices and over 600 staff that I need to potentially share photos with. Using the DAM system makes it seem like we re much closer to our colleagues around the world and the program on the ground level. When sponsors or employees find out they can send a link and see what they need to see, it’s makes everyone s job eight million times easier.

    About Digital Asset Management.com

    Who? Digital Asset Management.com is supported by Widen, a marketing technology company that provides digital asset management systems and services. The content developers come from journalism, marketing, product management, and event management backgrounds. So, yeah, we work for Widen but this site is all about resources, news and community to help those who are learning about digital asset management.

    What? Resources, news, and community for those seeking a single hub for digital asset management education and community resources. Plus advice. We know you need a digital asset management system and we want you to find a solution that works for you. Seriously, life is too short to be emailing back and forth about file requests and recreating lost assets.

    Eventually, we’ll turn the site into a place for people who administer and use DAM systems and want to connect with a community. We’ll post jobs and cover more topics for experienced DAMsters.

    Why? We thought that people looking at DAM systems and people already admining DAM systems needed a place to find resources and community without a sales pitch. There is a lot of information out there about digital asset management but no one place for people to do the virtual handshake, engage with each other and share knowledge. This site is for you to engage with each other and learn more about DAM!

    Where? Widen is based in Madison, Wisconsin with customers, consultants, and partners around the world. Content contributors to this site hail from North America, specifically Wisconsin and Alberta, Canada.

    When? We’re here when you need us. Contact us via the site or jump over to Twitter. where we hang out a lot.

    What else would you like to see added to this site? Let us know.


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